MRR, acquisition channels, real P&L and AI analysis — connected in a single dashboard. Built for SaaS founders who want to grow with clarity.
No credit card · Free during beta
Overview
Consolidated period performance
Conversion Funnel
Revenue by Channel
// the problem
MRR in Stripe. Costs in a spreadsheet. Acquisition in Google Analytics. P&L in Excel. Nothing talks to each other — and you spend hours connecting the dots manually.
Shows revenue — but not where it came from, what it cost, or what your real margin is.
Manual updates, broken formulas, always a month behind. Nobody trusts the numbers.
Pageviews and sessions — but zero connection to revenue, subscriptions, or real business results.
Groware connects all of it.
One script. One webhook. Funnel → MRR → channels → costs → margin → AI insight — all in real time. Everything your growth team and CFO need, in one place.
// features
Real-time funnel, KPIs with vs. prior period delta and daily chart. See visits → sign-ups → checkouts → revenue in one screen.
MRR, ARR, ARPU, LTV, Churn Rate, Revenue Churn. Subscriber flow Sankey and movement chart: New / Expansion / Contraction / Churn.
Gross revenue, net revenue, discounts and average ticket. Breakdown by payment method (card, bank transfer) and product category.
Add fixed and variable costs (absolute or % of revenue). Real-time P&L: Gross Revenue → Gross Profit → Net Profit → Real Margin.
Revenue, funnel stages, conversion rate and average ticket by source. Visual heatmap and sortable table by any column.
Which entry pages generate the most revenue? Full funnel metrics by URL, with search, sorting and pagination.
Real-time event table. Filter by type, billing model, date. Automatic alerts for IDs missing deduplication.
Active, in trial, past due, canceled — with plan, interval, normalized monthly value and customer ID. Full history.
Compare two date ranges — overview, channels, financials or landing pages. Side by side or AI summary.
// setup
One script tag for funnel and acquisition. One webhook for payments and subscriptions. No backend changes.
Add one line in your <head> with your API Key. Pageviews, UTMs, device and session are tracked automatically.
~1 minCall Groware.track() on sign-up, checkout and payment events. The SDK is < 3 kB.
~5 minPaste your Stripe Restricted Key. Groware imports the full history and starts receiving webhooks automatically.
~2 min// integrations
Native gateway integrations do the heavy lifting. History sync, real-time webhooks and conversion attribution built in.
Full history, subscriptions, renewals, churn. Restricted Key — read-only, no risk.
PIX, bank slip, credit card. The dominant gateway for Brazilian SaaS — full native integration.
Digital products and info-products. Payment events, refunds and subscription lifecycle.
Digital marketplace integration. Purchases, subscriptions and affiliate tracking.
Payments for marketplace and e-commerce. The most popular platform in Latin America.
Your universal fallback. Works with any checkout. < 3 kB, zero dependencies, auto-tracking.
Powered by Google Gemini. Analyzes P&L + funnel + channels + recurring revenue. Real-time streaming.
Send server-side events from any language. Node, Python, Go, Ruby, PHP — any stack.
Gemini analyzes your costs and identifies opportunities
P&L for Period — Jan 2026
## Diagnosis
Your real margin of 61.6% is above average for B2C SaaS.
## Opportunities
⚠ Fixed costs represent 23.6% of revenue.
⚠ Gateway fee $4,200 → evaluate negotiated plan.
✓ Average ticket grew +8.1% — upsell signal.
## Recommendations
1. Negotiate processing fee with Stripe
2. Review redundant SaaS tools
3. Accelerate upsell with MRR expansion
// ai analysis
Click "Analyze with AI" on the Costs screen and Groware sends your full P&L, funnel and channels to Gemini — returning prioritized insights with real-time streaming.
AI receives detailed P&L (fixed, variable, margins), funnel with conversion rates, average ticket and organization name.
Compare two date ranges with AI analysis. Understand what changed between periods with a clear, structured response.
The response arrives fragment by fragment, directly in the dashboard. Blinking cursor while the AI thinks.
// revenue attribution
Each payment is attributed to its acquisition source — even payments made via gateway webhook, months after the first click.
5 channels with revenue · sorted by revenue
Get early access to Groware and turn your scattered data into growth decisions — before your competitors do.
Free during beta · No card · 5-minute setup